Right now: somewhere in Europe, near the end of a seven-month trip with my wife and three kids.
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Hi, I'm Brett.

Husband and dad of three. Always learning and building. Whether it's fixing up houses and building a business, putting together a backyard barrel sauna, or vibe-coding a GTD capture app, you can bet I'm dreaming up or building something interesting.

Whether it's a Claude-powered agentic investor or soda water on tap in the kitchen, the north star is the same: build an incredible life, on purpose.

Brett Ripley at Fushimi Inari, Kyoto
A little about me

Working on building a great life β€” and helping other people build theirs.

I'm a Minnesota kid who trained as an engineer, then got hooked on designing life on purpose β€” money as a tool, time and health as the scarce things. Shaped by Getting Things Done, the 80/20 rule, and Tim Ferriss. Lately the obsession is getting world-class with Claude.

For thirteen years I ran a little real estate business on the side β€” bought, fixed, and managed a fourplex and a couple of houses. In 2025 we sold all of it. (Blame Die With Zero.) We traded some net worth for memories: seven months wandering Europe with the kids, while they still think we're cool.

People come to me for getting started in real estate, getting started with Claude, faith and life questions, or figuring out how a normal family on a normal salary can pull off a big trip.

The thing I'm proudest of? It's the four people I get to do all of it with.

Things I'm into

A few of my ongoing obsessions.

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Slow travel

Long, slow stays beat racing through ten cities in ten days. I've spent months in southern France over the years; this year we brought the whole circus across eight countries.

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Building things

Barrel saunas, cold plunges, a note-capture app for the perfect GTD workflow, a Claude-powered investing agent. If it makes life better, I'll try to build it.

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Real estate & freedom

Thirteen years as a small-time landlord taught me to think like an owner β€” and bought us the freedom to take a year off. Then I sold it all.

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Health & longevity

Cold water, hot saunas, biking everywhere, and sleep I'm forever trying to fix. I like chasing what actually moves the needle.

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Writing

I keep a personal blog where I think out loud about money, travel, faith, and the questions I haven't sorted out yet.

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Family

Three kids, one very patient wife, and a shared taste for adventure. The center of all of it.

Moments

A few snapshots from my version of the good life.

Brett Ripley, professional headshot
The professional side

Work is part of the good life, too.

For fifteen years I've worn a number of hats at a growing software company β€” support engineer, building a global knowledge team, de-facto chief of staff to the APAC VP, and now functional program manager for a quickly growing RevOps team. The constant: I work with leaders to clarify the vision, plan KPIs and projects, and then make sure the important things actually get done. There's a whole page on that side of me.

See what I do for work β†’
Say hello

I love meeting interesting people.

Whether it's travel, building things, or work β€” if something here resonated, reach out. Email's best, or find me on LinkedIn.